Д«oth, Dassani and Malhotra play the titular characters in the film. However, Bhatt, impressed by the scripting and characterisation, had contacted Johar to produce the project. Despite, both the director and the actor being in touch, she could not play the role due to her commitments in several projects, which was offered to Sanya Malhotra. For the female lead role, Soni initially narrated the script to Alia Bhatt he worked as an assistant director in Shaandaar (2015) and Udta Punjab (2016), which starred Bhatt. He worked as an assistant director in the romantic-comedy film Hasee Toh Phasee (2014), produced by Johar's Dharma Productions and also co-ordinated visual effects for Ra.One (2011) and Vishwaroopam (2013). He earlier directed a short film Bawdi (2012), which received critical acclaim and was also featured as a segment in the anthology film Chaar Cutting (2015). This is the debut film directorial of Vivek Soni. Hindi films are not often set in South India, its great to visually explore that landscape that has not been milked before much.' Casting and filming In order to make it visually stand out, that is also one reason. He further added about the setting and characterisation of the film, in an interview with Bollywood Hungama, saying: 'The story organically blends into the setting of Madurai because the film is called Meenakshi Sundareshwar and the basic incident which happens in the family, the reason the both of them get married is because of the fact that both their first names together make the famous temple of Madurai. Soni stated that 'I love this genre of love stories and this theme of long distance relationships is such a universal team, it's such a relatable theme, that was a reason I really wanted to explore it and wanted it to be the theme of my first film.' The film set in Madurai, Tamil Nadu explores 'a young couple and how they deal with trials and tribulations of life'. On 25 November 2020, the aforementioned project was later titled as Meenakshi Sundareshwar, with Abhimanyu Dassani and Sanya Malhotra in the leading roles. As a part of the deal, three films -вЂ‰the anthology drama Ghost Stories, Guilty and an untitled film with Vivek Soni was announced. In September 2019, Karan Johar announced the partnership of Dharmatic Entertainment, the digital arm of Johar's Dharma Productions, with Netflix to present their original contents. The newlywed couple who barely know each other, struggle with the trials, tribulations, and insecurities of a long-distance relationship. Following his marriage, Sundareshwar has to leave his hometown and his wife Meenakshi, and also pretend to be unmarried, when a job opportunity exclusively for single men pops up in Bangalore. Under pressure from his family, he agrees for an arranged marriage with Meenakshi. Tech graduate, who is disinterested to take up his father's saree business, as he was being determinant to work in the Information technology sector. The film, further received criticism for the representation of Tamil people, which lacked authenticity and also being stereotypical. The film received mixed review from critics and audiences, who appreciated the performances and chemistry of Dassani and Malhotra, the musical score and soundtrack, setting, location picturisation and cinematography, but criticised the slow-paced and lengthy narration. Meenakshi Sundareshwar was premiered through the streaming service Netflix on 5 November 2021, coinciding with the Diwali festival. The music is composed by Justin Prabhakaran with lyrics written by Raj Shekhar. The film's cinematography and editing is handled by Debojeet Ray and Prashanth Ramachandran respectively. The film was shot in places across Karaikudi, Ooty, Mumbai and Bangalore. The film which marked the directorial debut of Soni, was announced on 25 November 2020, with filming beginning on the same day, and was completed within February 2021. The film stars Sanya Malhotra and Abhimanyu Dassani as the titular characters, a newly-wed couple, who were forced to live apart due to a unique job prospect and struggles with the problems arise from their long-distance marriage. Meenakshi Sundareshwar is a 2021 Indian Hindi-language romantic comedy film directed by Vivek Soni, who co-wrote the script with Aarsh Vora and produced by Karan Johar, Apoorva Mehta and Somen Mishra, under the banner Dharmatic Entertainment, the digital arm of Johar's Dharma Productions.

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